Top 10 Reasons Why Prospects Will Leave Your Site

What turns prospects off of your web site? We’ve compiled our own top ten list of tried-and-true reasons why a prospect will leave your web site. Beware – some of these are harsh.

1. Your web site looks like it was sloppily put together by your 10-year-old son or daughter.
2. Your web site has old, even ancient content that makes one wonder whether your organization still exists.
3. Your web site has slow-loading, irritating graphics and gizmos that look like they’ve been transported from 1995.
4. Your web site is disorganized and hard to navigate, leaving visitors lost and confused.
5. Your web site lacks content of any real substance, and as a result, any value.
6. Your web site has no call to action or "next step" instructions for visitors to follow.
7. Your web site is missing pages, has bad links or non-functioning tools.
8. Your web site doesn’t work in other popular web browsers such as Mozilla Firefox and Apple’s Safari.
9. Your web site has nothing for visitors to interact with.
10. Your web site doesn’t have a problem with prospects leaving – it has a problem with prospects finding your web site in the first place.