Comments on: Part Three: Homepage Re-Design – Understand Your Competitors http://www.cavendo.com/blog/effectiveness/homepage-design-understand-your-competitors/ Wed, 28 Sep 2011 16:22:11 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: clecompte http://www.cavendo.com/blog/effectiveness/homepage-design-understand-your-competitors/comment-page-1/#comment-75 clecompte Thu, 15 Jan 2009 14:48:22 +0000 http://blog.cavendo.com/?p=112#comment-75 Carlos, I agree completely. You have to take a chance and differentiate yourself. It is risky, but then again, risk is what pays off. My belief is that your web site should be a careful balance between risk and conventions. You want a web site that achieves results through risk-taking, but you also want a site that is usable and coherent a la conventions. Great points, thanks for reading! Carlos, I agree completely. You have to take a chance and differentiate yourself. It is risky, but then again, risk is what pays off.

My belief is that your web site should be a careful balance between risk and conventions. You want a web site that achieves results through risk-taking, but you also want a site that is usable and coherent a la conventions.

Great points, thanks for reading!

]]> By: Carlos Thomas http://www.cavendo.com/blog/effectiveness/homepage-design-understand-your-competitors/comment-page-1/#comment-74 Carlos Thomas Tue, 13 Jan 2009 14:02:24 +0000 http://blog.cavendo.com/?p=112#comment-74 Creativity is a requirement. So is differentiation. To paraphrase Seth Godin, being different may be risky but not as risky as being the same. This is not say throw all conventions out the window, but I would recommend to come up with ideas for your website before looking at the sites of your competitors. Imitation is so much easier than creativity. Don't stifle the process before you even begin! Once you get your ideas down on paper (or bit), then you can take a look at competitor sites, but always think about what sets you apart and how to convey that. Creativity is a requirement. So is differentiation. To paraphrase Seth Godin, being different may be risky but not as risky as being the same.

This is not say throw all conventions out the window, but I would recommend to come up with ideas for your website before looking at the sites of your competitors. Imitation is so much easier than creativity. Don’t stifle the process before you even begin! Once you get your ideas down on paper (or bit), then you can take a look at competitor sites, but always think about what sets you apart and how to convey that.

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