Getting Your Web Site Better Search Engine Rankings
Search engine optimization and search engine marketing are two vital solutions that Cavendo offers. Exposure is everything when it comes to the internet. People need to be able to find your company in Google, Yahoo!, Microsoft Live, and other search engines.
Search engine optimization is a deeply involved process that requires strong keywords, effective content, and patience. Cavendo has the patience and expertise needed to get your web site better search engine rankings.
Let’s take a look at a handful of quick case studies in search engine optimization.
SEO Case Study: SecondChanceClubs.com
SecondChanceClubs.com is a small online seller of Ping and Callaway golf clubs and sets. When we created their web site, we focused on two essential keyword phrases: "used ping golf clubs” and "used callaway golf clubs.”
SecondChanceClubs now appears in the top ten search engine results on Microsoft’s Live.com for these keyword phrases. Each day, the web site receives over 30 unique visitors from these searches. Go ahead, type "used ping golf clubs” into live.com and see what comes up.
SEO Case Study: Falcon Communications Solutions
Falcon Communications is a well-sized telephone installation and solutions company headquartered out of Manassas, Virginia. They saw a unique need to get their web site positioned as the best in the Northern Virginia, Washington D.C., and Baltimore area regions.
Cavendo went to work and focused on their top solution: Fleet management. Using this keyword phrase, Falcon now appears as the second result in Google for "fleet management virginia” – beating out sites such as the City of Alexandria and the City of Roanoke. Try it – search in Google for "fleet management virginia” and see what comes up!
SEO Case Study: CXO Advisory Group
CXO is a well-known stock market analysis blog that has been around for several years now. We designed their web site and later re-designed it with a search engine optimization focus in mind. CXO needed to achieve better rankings in Google for specific terms relating to stock market analysis and the stock market gurus they rank.
Cavendo developed a set of keywords and a better page structure to achieve these desired results. Now, search in Google for terms such as "inflation forecast," "cxo," or "stock market gurus” and CXO comes up in the top 10 results.
Search Engine Optimization For Your Web Site
Your web site must have the best possible search engine position. Cavendo helps you get there by building into our custom-designed web sites the appropriate structure for effective search engine optimization. That means your web site pages are designed to carry your unique keywords that are easy to read by search engines.
Search engine optimization and search engine marketing is an on-going process. We recommend to all our clients interested in improved search engine rankings to sign up for one of our web site maintenance packages, which offers monthly support for your Cavendo custom web site.
