Catching Attention

In the first post of our “Is Your Site Stale” series, we posted a picture of an old bag of potato chips. The picture was actually a last minute addition. An incidental inclusion. What was interesting was the attention it garnered. After showing the site to a handful of various people (prospects, partners, journalists, clients), all eyes immediately darted toward that bag of stale chips. We were asked immediately, “So what’s up with that bag of chips?” What’s the point? Something as simple as a photo can catch the attention of people. What on your site gets people asking questions and reading more into your content?