June 6, 2009 -
I was inspired by a post Seth Godin made this morning about being boring. And taking from his theme, your web site probably sucks, too.
Your web site sucks because it’s boring. It doesn’t do anything. It’s nothing more than an online version of your boring brochure.
Would you really expect someone to convert into a sale on your boring web site? Think about it. Imagine you’re a prospect. Now look at your web site. Why would you buy anything from your company?
The problem is, there are no easy solutions. You can’t just flip a switch and be un-boring. It takes a massive amount of effort and dedication to produce an exciting, conversion-crazy web presence.
But, the first step is to realize that your web site probably sucks. What are you going to do about it?